Day& Co. is the studio-nym of Dayan D’Aniello, a Philly-based designer obsessed with expressive type — dedicated to the details and creating simple & honest brand identities. Currently Art Director at Smith & Diction ︎︎︎
︎ ︎︎︎ slide through all images below ︎︎︎
Perplexity
Designing a clean & invisible brand identity for the internet’s Answer Engine. Turns out it’s my Dad’s new favorite tool (and that man has a lot of tools!)
Symbol & Brand — Summer McClure
Wordmark — Hanna Karraby
Art Direction — Mike Smith



















Downtime Bakery
When your neighborhood buds ask you to brand their bakery—with the promise of the best baked goods you’ve ever had—that is not something you say no to.
Illustration – Hannah Robison















︎ Brand Identity
A historic hotel in an 1899 Queen Anne Victorian with a gold mine of reference material and full reigns to go in on heritage type—what more could a vintage-loving type guy ask for?!
The George Hotel
A historic hotel in an 1899 Queen Anne Victorian with a gold mine of reference material and full reigns to go in on heritage type—what more could a vintage-loving type guy ask for?!













︎ Brand & Type System
An interiors concept shop in Philadelphia carrying one-of-a-kind objects and art. As a lover of things and home, this was a bucket list brand!
Quail Store
An interiors concept shop in Philadelphia carrying one-of-a-kind objects and art. As a lover of things and home, this was a bucket list brand!












