Perplexity
Designing a clean & invisible brand identity for the internet’s Answer Engine. Turns out it’s a favorite for my Dad (and not because I told him about it!)
Symbol & Brand — Summer McClure
Wordmark — Hanna Karraby
Art Direction — Mike Smith
Designing a clean & invisible brand identity for the internet’s Answer Engine. Turns out it’s a favorite for my Dad (and not because I told him about it!)
Symbol & Brand — Summer McClure
Wordmark — Hanna Karraby
Art Direction — Mike Smith
